About Assist Plus Trading Brokerage
Locally Rooted. Globally Connected.
Assist Plus Trading Brokerage is a 100% national company and a dynamic trading and brand-management enterprise dedicated to connecting quality products with the right markets. As part of the Assist Plus Group, we leverage deep industry expertise, strong supplier relationships, and innovative marketing channels to help brands grow, thrive, and reach customers across the UAE and beyond.
We specialize in developing and managing high-potential brands across both e-commerce and offline retail. Guided by a vision to deliver convenience, comfort, and excellence, our company bridges the gap between global manufacturers and local consumers—offering curated, reliable, and value-driven products that enhance everyday living.
Our Mission
Driving Brand Excellence
To empower brands with intelligent trading solutions, build long-term partnerships, and deliver high-quality products that positively enhance the daily lives of our customers.
Our Vision
Driving Brand Excellence
To be a leading trading and brand-distribution company known for trust, innovation, and market connectivity—supporting businesses and consumers with seamless access to world-class products and sourcing services.

