Le Serenity is a premium lifestyle and wellness brand proudly owned and managed by Assist Plus Trading Brokerage. Established in 2020, the brand reflects our commitment to elevating everyday living through thoughtfully curated products that bring comfort, tranquility, and quality into the homes of our customers across the UAE.
At Le Serenity, we focus on delivering a refined selection of lifestyle goods, including kids’ essentials, wellness products, and unique technology items, all chosen with an emphasis on reliability, practicality, and modern living. Each product is handpicked to align with our guiding philosophy: to inspire a sense of calm, simplicity, and well-being in every household.
With a growing online presence through our dedicated platform LeSerenity.ae, we continue to expand our offerings to meet the evolving needs of families, professionals, and wellness-focused consumers. Our brand stands apart through its dedication to quality, customer satisfaction, and an elevated product experience that mirrors the values of the Assist Plus Group.
As part of Assist Plus Trading Brokerage’s broader retail and commercial portfolio, Le Serenity benefits from strong operational backing, structured supply-chain management, and the group’s proven track record in delivering reliable services across various sectors.



